Dec 27, 2022Customer loyalty declines, use these 4 micro-moments:Over the last few years, multiple articles have shown that consumers are less loyal to companies and their brands than they used to be. …Content Strategy5 min readContent Strategy5 min read
Feb 21, 2022Ship-from-store: 6 benefits & challenges.The benefits of implementing in-store fulfilment of online orders. Ship-from-store is perhaps the pinnacle of the omnichannel mindset. By turning physical stores into mini-distribution centres (especially in high-density areas) retailers are able to fulfil more orders. This also allows them to enable same-day shipping on a large scale, using local (and often more sustainable) shipping methods. Many brands &…Ecommerce7 min readEcommerce7 min read
Jan 3, 2022Will 2022 finally be the year of sustainable e-commerce delivery?Last year I wrote an article about some of the things brands & retailers can do to become more sustainable. From influencing people’s shopping behaviour to preventing missed deliveries, from smarter packaging to decreasing their customer’s returns and — obviously — by offering green(er) shipping methods. …Ecommerce6 min readEcommerce6 min read
Dec 11, 20204 lessons learned from Black Friday.Won’t let delivery capacity become a bottleneck. Over the past few years, we’ve seen an increase in online orders in general, and naturally, a spike during the holiday season. …Shipping4 min readShipping4 min read
Dec 9, 2020Delivering Sustainability.What brands & retailers can do to become more sustainable. For new generations — millennials and generation Z — the impact of climate change and living a sustainable lifestyle is more important than for (most of the) generations before them. …Sustainability8 min readSustainability8 min read
